Song Hye Kyo is no stranger to luxury fashion brands. As the endorser of fine jewelry label Chaumet, a muse to Daniel Lee's Bottega Veneta, and the face of high-end Korean skincare line Sulwhasoo, the 39-year-old actress is definitely a stylish force to be reckoned with.

Now, Hye Kyo can add Fendi to her growing list of brands that want a piece of her star power. In a post by W Korea, Fendi happily shared the announcement about their latest ambassador. The translation reads, "Song Hye Kyo is this generation’s icon of a beauty that embodies gentleness, strength, and a confident attitude. She goes well with the values that Fendi appreciates."


True enough, the actress' announcement image for the brand showcases her ageless youthful beauty, juxtaposed against Fendi's iconic Peekaboo purse. 

Congratulations again, Hye Kyo! It's definitely a partnership we're all looking forward to!

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