Heart Evangelista has finally achieved one of her biggest dreams: her own beauty brand.

On Wednesday, November 24, 2021, Heart and her sister Camille Ongpauco officially launched their very own beauty and wellness company called Pure Living Wellness International.


According to the company website, their business aims to offer "products that promote beauty and wellness and a rewarding business platform that empowers modern-day entrepreneurs."

In an Instagram post, Heart expressed how excited she is about her latest business venture. 

The multi-hyphenated GMA-7 actress wrote, "Finally, my own beauty brand, @luxelle_purelivin. 

"My sister and I wanted to come up with a company to give everyone a chance to experience attainable luxury living.

"It's been a long time coming and I'm glad we're finally sharing this with all of you.

"Show us some love by checking out our beauty and wellness offerings @pure_living @vitasense_pureliving @ultima_pureliving [emoji]"

Watch now

Currently, Heart and Camille have three brands under the company.

The Ongpauco siblings have launched VitaSense, a brand that offers vitamin-infused kitchen and shower water filters ranging from PHP500 to PHP3,500.

K-drama actor Ji Chang Wook has been tapped as the brand's ambassador.

Heart is particularly excited about the beauty brand called Luxelle, which brings a "luxurious spa experience at home," as described in the brand's Instagram account.


Some of the products in this skin-care line include The Gold Elixir Serum (PHP1,200), Luxuriously Mild Cleanser (PHP800), Skin Protecting Cleanser (PHP500), Skin Restoring Serum (PHP600), Neck and Décolleté Cream (PHP750), Skin Nourshing Shield Cream (PHP550), and Luminous Face Cream (PHP1,200).

Luxelle also has a range of affordable beauty gadgets, including the Prep n' Fix Pore Care 3-step Blackheads Remover (PHP4,000) and the Nano Ionic Facial Steamer (PHP3,000).

Heart and Camille are also launching a brand called Ultima, which has aroma diffusers and a variety of scented oils.

Celebrities congratulated Heart and Camille on their successful launch.

Among them were Carla Abellana, Camille Prats, Arianne Bautista, Cat Arambulo, Gwen Zamora, and Michelle Dee.


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