With the sheer number of wedding photographers these days, it can be challenging for photographers to carve a niche in the business. Staying afloat in the business isn’t an easy feat, which is why it’s quite remarkable that Phases n’ Faces Digital Photography has been active in the industry for 27 years.
Phases and Faces’ senior photographer, Edward Unite, shares that the company’s success today is worth almost three decades of hard work. Edward shares, “My first experience with the camera was when I was still in grade school. I already had a 120 SLR camera back then. I was using it to photograph my family and my classmates during some of our escapades.” Edward’s hobby would later on present more formative opportunities for him. “Sometime in 1984, a friend of mine sold me his Sony video camera and recorder. I just kept the camera until someone told me about the Mowelfund Workshop on Film Making. There, I learned about the basics of handling a video camera, and how to shoot short films,” he says.
That same year, after getting his training from Mowelfund, Edward decided to venture into the wedding coverage business. “Back then, video coverages were a novelty, so it did not take long for my business to flourish,” shares Edward. And while things were looking up for both the photographer and the business, Edward knew that he had to constantly hone his craft. “In preparation for a studio I was going to open in a mall, I studied Basic Photography at the Technology Resource Center. There I learned the fundamentals of photography, studio lighting, and darkroom techniques, [among other things]. I went to Hong Kong to buy the latest video and photo cameras and accessories. Well-equipped and trained, [I opened] my first studio in December 1987.” From there, things took off for Phases n’ Faces.
While Edward and his team at Phases n’ Faces are backed by such a strong foundation, they keep pushing themselves in order to offer the best to each client. They’ve mastered their own photographic style, which can be described as timeless. Edward says, “I would like my customers to appreciate my works even after 50 years, so I still prefer classic formal poses and candid shots. I also love scenic panoramic shots.”
The Phases n’ Faces team values time-honored practices, not just with how they shoot photos, but also with how they deal with clients. They forge valuable relationships with the people they deal with by having that genuine interest to get acquainted with clients. “Know them first, especially their names. I try to get into some stories about themselves or about their wedding. I also make some warm up shots,” shares Edward. By establishing rapport with the clients, the team is able to shoot photos that make them and--more importantly--the clients happy.
Phases n’ Faces is now made up of a team of skilled photographers, but in true Edward Unite fashion, the team finds ways to keep themselves inspired. “I believe in attending seminars or workshops just like when I started. In the past I attended conferences in the United States. I bought videos of master photographers and view these all over again. During my free time, I check out other photographers or videographers work in the Internet,” shares Edward. With the attitude that constantly thirsts for knowledge, Edward and his team readies for more decades in the wedding industry for Phases n’ Faces.