We’ve always viewed Cannes as a haughty arena where only cinema savants and creative geniuses have any right to participate. Thanks to friendly Internet giant YouTube, now even ordinary computer-savvy net-surfers among us can find their niche in this prestigious place.
The Cannes Young Lions Film Competition, an international competition for young advertising professionals, partnered with YouTube to create the 48 Hour Ad Contest. Competing teams in the contest were given a difficult mission: within 48 hours, they had to shoot and edit a commercial up to a minute long for a well-known charity. Winners who ace the contest become YouTube’s representative to the Young Lions Film Competition, which takes place on June 21-24 in Cannes, France.
The contest kicked off on May 15, giving contestants until May 17 to shoot, edit, and upload their videos to www.youtube.com/canneslions. From May 17 to June 1, contenders have to generate as much buzz as they can for their videos through any means necessary-blogs, social networks, instant messaging, and good old word of mouth. Viewers are encouraged to visit www.youtube.com/canneslions to vote, rate, and comment on the videos.
The Philippines’ entry to the contest is getting good support from Pinoys, with users posting the link in various online communities.
From June 1 to 4, top advertising figures from the world’s leading ad agencies such as Ogilvy, Euro RSCG, Dentsu, and BBDO will judge the entries based on creativity, number of views, comments, and ratings.
On June 5, two winners of the 48 Hour Ad Contest will be announced. The victors will go on an all-expense-paid trip to Cannes to participate in the Young Lions Film Competition with the distinction of being Team YouTube.
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