Looking for a life makeover? Grab an issue of the January-February 2016 issue of Good Housekeeping Philippines for tips on how to eat well, become physically and financially fit, and take chances on love again, beginning with the cover story of Heart Evangelista.

Grab a copy now!

Good Housekeeping
Jennifer Chan, Contributor
June 14, 2012

Study Shows Watching Reruns Enhances Your Viewing Pleasure

According to research, watching a show a second time lets you revisit enjoyable scenes and even notice things you may have missed the first time. By Jennifer Chan

What is it about reruns that people like so much? According to a new study to be published in the Journal of Consumer Research, it’s more than just nostalgia. Apparently, people like to repeat certain experiences because it allows them to rediscover subtle details they may or may not have noticed before. In the case of watching reruns, it apparently gives consumers enhanced viewing pleasure. 

American University Professor of Marketing Cristel Russell and her co-author Sidney Levi call this phenomenon re-consumption. For the study, they tried to find out what motivated people who read the same books, watch the same shows, or travel to the same places over and over again. The rationale behind repetitive action proved to be more complex. According to the study, there are five main purposes of re-consumption namely: regressive, progressive, reconstructive, relational, and reflective. 

"Understanding re-consumption and the motivations behind it is incredibly important," says Russell. "If we can look at the underlying drivers of re-consumption, we can help businesses to better understand their customers and help them create products that consumers will use again and again."

So the next time you're sitting down to watch reruns of your favorite TV show, take a moment to think about what it is about the experience that makes you want to repeat it. You might be able to use this theory the next time you're presenting an idea at work or preparing for a vacation to a place you've gone to before.


(Photo by DaGoaty via Flickr Creative Commons)

COMMENTS
Name :
Email :
Website :
Comment :
Security Image
 
 
NOTE: FemaleNetwork.com is a CLEAN ZONE. Editors reserve the right to delete obscene comments.
Filter comments by:
  • Be the first one to comment...
Filter comments by:
 
follow us
Jennifer Chan
Contributor
Jennifer Chan was a contributing writer for Female Network for two years before formally joining the team as a staff writer in July 2012... Read more...
LATEST Articles
MOST READ Articles
4 Great Reads You’ll Love To Travel With
Books make the best traveling companions.  Apr 28, 2016 
5 Indie Movies You Should See Now
These indie Pinoy flicks are showing for a limited time only.  Apr 23, 2016 
How to Be an Artista, According to Celebs
Want to be famous?  Apr 20, 2016 
12 Beautiful Places in the Philippines You Never Knew Existed
There's always so much to discover.  Apr 16, 2016  1
9 Safety Tips for the Solo Traveler
Be ready for anything!  Apr 14, 2016 
ADVERTISEMENT