While bags were orginally invented for practical reasons, the accessory has transcended its roots to become a status symbol, and to some, an obsession. Still, there are times when we need simple bags that serve its primary purpose. Luckily though, even when this is the case, we don't need to sacrifice style.
Enter Rootote, a bag brand that offers multi-purpose canvas or nylon tote bags in a variety of funky prints and colors. Their wide range of designs is based on their philosophy that "totes are like tees", and consumers should have the option to switch bags according to their mood. Founded in 2001, its popularity has exceeded its motherland Japan and is now stocked in Australia and a bevy of online boutiques.
Described as "compact eco-bags", Roototes are ideal for it combines eye-catching designs and other practical touches. Though it looks unassuming and ordinary, it has a lot of useful internal pockets and the key "ROO pocket", which is a ingeniously concealed side pocket inspired from a kangaroo's pouch. And for those more interested in the prints than its usability, the brand is known to have refreshing designer-led lines, the latest collaboration of which involves Spanish artist Jaime Hayon.
While their philosophy may lead one to think that it is promoting fast fashion, it actually takes an eco-stance by giving consumers the option to have stylish bags for their different needs. So whether you want a light tote to carry your A4 files, a small baon box, a roomy grocery bag or a fancy gift bag, checking out Rootote's online store is a good way to spend time.
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