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March 22, 2010

Jolan Lamoste: Making Sure the First Pick of Coffee Is the Best Pick

Coffee farmer Jolan Lamoste inherited both his coffee business and his dedication to selling only high-quality products from his parents.
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Coffee farmer Jolan Lamoste painstakingly sorts sacks of first pick green coffee beans (GCB) for defects before selling them to Nestlé, the makers of NESCAFÉ. Lamoste has a good reputation to protect—his father was a longtime supplier of Nestlé. He not only inherited his parents’ livelihood, but also their sense of pride in delivering the best produce their lands can yield.

Lamoste, who hails from Laac, Compostela Valley, inherited his coffee growing business from his parents, Maximo and Gina. His parents, in fact, were given the honor of becoming ceremonial coffee farmer ambassadors in 2006, when the Nestlé Satellite Buying Station in Davao City celebrated its twentieth anniversary.

After 20 years of coffee farming and trading, Lamoste knows that the reward he gets from ensuring the high quality of his product is worth the work. He always resists the temptation to quickly sell his dried and de-hulled first harvest coffee to the Nestlé Satellite Buying Station in San Francisco, Agusan del Sur.

FIRST PICK—Coffee farmer Jolan Lamoste is committed to giving only his best harvest to make NESCAFÉ First Pick. It is a commitment to honesty, integrity, and quality that he learned from his parents, who kept the same commitment to Nestlé, the makers of NESCAFÉ.

This is why Jolan never fails to sort all substandard coffee beans from his produce, even if it means more hard work and a longer waiting time before he can get the income from his harvest.

“Nestlé Buying Stations have very high standards that are strictly implemented. My parents never dared sell substandard coffee beans, and I don’t either,” says Lamoste.

Lamoste is helped in the sorting process by no less than his mother, Gina. Through a homemade plastic screen-and-wood framed contraption, they separate the small, broken, and immature beans from the good ones. Their experienced hands also pick out the rest of the debris—pebbles, corns, rice, etc.

After two decades farming and trading coffee, Lamoste knows there is no shortcut to good, quality coffee. “Selling only the best coffee beans not only assures that only good coffee will be brewed and consumed, it also preserves my parents’ legacy and reputation,” he explains.

Help Jolan Lamoste and other Filipino farmers harvest their future by bringing home a jar of the 2010 Special Limited Edition NESCAFÉ Classic First Pick.

Look for the unique code at the back of the jar and log on to www.nescafe.com.ph/firstpick. Key in the code to learn more about the journey of your coffee and to adopt a coffee seedling that will benefit a local coffee farming community. To know more about NESCAFÉ Classic First Pick, call the Nestlé Care Hotline at 898-0061.

 

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  • Lourdes Espanol Mar 22 2010 @ 08:56am Report Abuse
       
    Now when you buy a Nescafe Coffee you know that someone will also benefit from it.
    Last modified A long time ago
  • eminess Mar 22 2010 @ 11:24am Report Abuse
       
    high standards results to high-quality products. a salute to mr. lamoste and to nestle!
    Last modified A long time ago
  • Mae Mar 23 2010 @ 11:50am Report Abuse
       
    There's to much work in producing good coffee but worth every sip.
    Last modified A long time ago
  • anggeh Mar 24 2010 @ 11:33am Report Abuse
       
    kudos to you mr. jolan lamoste and your family! :)
    Last modified A long time ago
  • deedee Apr 08 2010 @ 12:34pm Report Abuse
       
    I have been a Nescafe drinker ever since, I'm so glad that I could actually help people through this without even knowing it.
    Last modified A long time ago
  • shirley lim Apr 21 2010 @ 01:20pm Report Abuse
       
    I love nescafe coffee!
    Last modified A long time ago
  • Teresa Apr 30 2010 @ 02:32am Report Abuse
       
    i've bought my coffee already.
    Last modified A long time ago
  • gemz Sep 14 2011 @ 07:10pm Report Abuse
       
    hands down to all coffee growers of Laak, Compostela Valley. Thanks to NESTLE for helping out farmers and small scale businessmen around the globe. No wonder, No one beat the taste and aroma of Nescafe.
    Last modified A long time ago
  • shiela maglines Dec 25 2011 @ 08:45am Report Abuse
       
    hi congrats to Mr.lamoste and family...nescafe is the best..My husband and i would love to drink coffee everyday.
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