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Even at first glance, it’s obvious that there’s something different about 29-year-old Eden April Alemania-Dayrit. It’s in the way she carries herself, the gleam in her eyes, and the skip in her step. There’s something different about this woman—something that tells you she’s had a lot of success in life.
By now, everyone in the real estate industry knows her name. After all, how many people do you know who have not only achieved great success in the real estate industry but have also done so at such a young age? With 28 properties worth P60 million under her belt, the term "golden girl" might be more than just a figure of speech when it comes to Eden.
But despite what many people might think, Eden did not have a strong background in real estate when she first started her career in 2008. Growing up, she was inwardly shy and preferred staying inside her room to read books rather than going out to play with other children. However, Eden always maintained an image of self-confidence at school. Not only did she represent their school in math contests from fourth grade to her fourth year of high school, but she was also part of her schools' newspapers from elementary all the way into college.
“In school, I was sort of a teacher’s pet and a nerd--always striving to be on top of the class,” Eden says. “At home, I grew up under Lola’s care. My mom single-handedly provided for us and had to sacrifice being with us by being an OFW for a very long time. I grew up in a strict environment--or that was how I felt then. I later on realized that it was for my own good.”
THE POINT OF NO RETURN
A chemical engineering graduate from De La Salle University, Eden had gone on to work for two semi-conductor companies and had been in the middle of her master’s thesis at Ateneo de Manila University before she felt the lure of entrepreneurship—the real estate industry, to be specific. “At that time, I was already tired of being employed, and I knew I had to do something about it,” Eden shares.
Back then, she and her boyfriend (now her husband) had just bought their first piece of real estate, thinking that they could use it in the future. She had then applied as an agent for the developer of their condo unit in Taguig and, after a few months, decided to contact the people in the industry who could teach her the tricks of the trade.
Thus, she signed up for entrepereneur Dr. Larry Gamboa’s Think Rich, Pinoy mentoring program. She came into contact with renowned names in real estate. Aside from learning from Dr. Gamboa himself, she had his Think Rich Quick book co-author Trace Trajano as one of her mentors as well. On the path to success, she also learned from Bo Sanchez of Shepherd’s Voice Publications, Nelson Terible of Techno-Asia, and more.
But while reading the books of businessman and self-help author Robert Kiyosaki fueled her desire to stand on her own two feet, the move from chemical engineering to real estate was still a huge leap of faith for Eden. Entrusting her future to her mentors was a risky move.
Despite her qualms, however, she still made that jump. “Once you’ve identified what you really like to do and why you are doing it, it is a no-brainer,” Eden shares. Guided by her instincts, she put her faith in her Think Rich, Pinoy mentors and worked hard. “I could’ve done it myself, but it wasn’t my style--and I didn’t have the guts. Prior to going into this venture, I read a lot of books, but I still couldn’t pull the trigger. I am the type who needs supervision and constant motivation to work on something, and that is what they provided me.”