All over the world, people look forward to December 1 not by marking it as a red-letter day, but rather by calling it a red ribbon day. Since 1988, the world has marked December 1 as World Aids Day, and advocates for AIDS education and prevention use this day to spread awareness about the disease.
In the Philippines, Project Headshot Clinic has joined forces with the Joint United Nations Programme on HIV/AIDS (UNAIDS) since 2008 to fight and respond to the challenges of HIV/AIDS. Whereas the themes of the previous years were "AWARE" and "MOVE," 2010 sees the birth of "ACT," where people are encouraged to involve themselves the the worldwide efforts to combat the disease through education via social media awareness campaigns.
At the helm is celebrity photographer Niccolo Cosme, who gathered celebrities, political figures, advocates to send a "compelling advocacy message through the social networks." These celebrities declare their support of the cause not only by posing for portraits, but by using these images are their primary profile images on social network sites like Facebook.
Scroll through our gallery of Project Headhot Clinic-ACT photos and read each celebrity's thoughts on AIDS/HIV awareness.
You can see more images by going to the Project Headhot Clinic-ACT online exhibit.
(All photos by Niccolo Cosme)