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The time has come for eco-friendly glam watches

Dec 24, 2008 by FN's Trixie Reyna

DSC_6276.jpgWe all love to tell time in style, hence the need to invest in timepieces of great quality and design. After all, a watch is also a fashion accessory that can make or break your outfit.

But what if we tell you that you can adhere to fashion’s hottest trend—going eco-friendly—through your watch as well? Timepiece-maker Citizen Watch Company Limited recently launched its Eco-Drive 2009 Collection in the Philippines.

Eco-Drive is Citizen’s response to the call for environmentally sound technological designs with its batteries that do not need to be discarded. Apart from not requiring battery changes, these light-controlled watches do not need date and time adjustment, making them far more convenient for everyday use.

The collection features a variety of models to suit every occasion and distinct styling personas—from multi-functional sports watches for the active, adventurous types; to glamorously unique Ladies Watches for the time-conscious fashionista.

One such line is the Citizen Eco-Drive Diamonds Collection for Ladies, which has genuine diamonds around the bezel, sapphire glass, chronograph, insufficient charge warning, and Eco-Drive 150 days running time.

Other features of the entire Eco-Drive collection include a radio-controlled world time, aviation slide rule, alarm, timer and light.

It is able to receive time radio waves transmitted in Germany, the United States, and Japan, making it a must-have time piece for active world travelers. By simply selecting the local area, the watch automatically captures transmissions from the nearest station, so the watch can display the precise time in Europe, US, and Japan.

Citizen Ecodrive watches are available in NoCurfew Watch Stores and all leading department stores.

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