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Patricia Dayacap, Contributor
March 17, 2012

At Ease: Solo Takes Inspiration from the Military for Summer 2012

The lucky winners of Solo's Online Model Search front the ad campaign for the affordable brand. By Patricia Dayacap
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article_solo-summer-2012.jpgSummer fashion usually involves bright hues and a smattering of prints, so we applaud local retailer Solo for deviating from the norm with their Summer 2012 campaign. Moody, somber hues of olive, gray, khaki, and navy take center stage in structured and smart pieces that cosmopolitan women will appreciate. Beach babes and energetic gals shouldn't worry, though. Summer ssentials like bikinis, cover-ups, tanks, and shorts in vibrant colors are also available at all Solo stores. The guys won't feel left out either, since Solo also carries functional and sleek styles that will blend well with any dude's wardrobe.

This season is also a special one for Solo, as Online Model Search Year 3 winners Sophia Balagat and Edward Espinol feature in the ad campaign. The aspiring models put on their best poses and stances for the shoot, and ads are set to grace windows of Solo branches nationwide. For any model-in-the-making, that is pretty much a dream come true.

Solo is located The Row Glorietta 5 and Shangri-la Plaza Mall, Robinsons Place Ermita, SM Manila, SM North EDSA, SM Megamall, Trinoma, Alimall, Alabang Town Center, Festival Mall, Robinsons Galleria, SM Pampanga, Marquee Mall Pampanga, SM Bicutan, Chimes Mall Davao, and KCC Mall of Gen San.

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  • Ad Film Making in Bangalore Mar 17 2012 @ 12:25pm Report Abuse
       
    There are people who wants to be always fashionable and want to try the new stuffs which has come to the market.
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Patricia Dayacap
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Diving headfirst into the world of publishing as Female Network's editorial assistant a week after graduation is a dream come true... Read more...
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