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THE BASIC TECHNIQUE

Step One: The Lash Curler
Looks a bit torturous, but these devices do wonders. We like the new plastic kind, but experts insist on metal (and swear by La Crosse, Maybelline and Shiseido). See how powerful this tool is—do a quick test-curl on one side, then compare eyes. Some tips:

1. Blow-dry a metal lash curler for 2 minutes to let the heat “set” your lashes for longer-lasting curl.

2. Curl just the very tips of your lashes first, then curl again at their midpoints to get super-awake, Snuffle-ufagus lashes!

Step Two: Mascara
Choose a formula that meets your goals (lengthening, thickening, general defining), then apply using these guidelines:

To make lashes look longer: Coat tips a few times, then start at base of lashes and apply with long, smooth upward strokes.

To make lashes look fuller: Place wand close to lash line, then wiggle brush upward.

To get at hard-to-reach lashes: Hold wand vertically. Best to use tapered brush (not a flat-topped one).

Step Three: Unclumping
Use a toothbrush or metal lash comb to separate problem spots gently.

LASH FLASH!
The same ingredients used to condition and strengthen hair—panthenol; vitamins A, C, E; Keratin—are being added to mascara these days. Also new: Anti-stiffening formulas—products do their thing while keeping lashes soft and sexy.

TAKING IT OFF
Too much tugging at eye makeup can damage delicate eye-are skin, cause crow’s feet. Saturate cotton pads with remover, then hold over closed eye for 20 seconds (let products dissolve), wipe. Use remover designed for waterproof mascara if appropriate.

PRO TIPS
1. Lift brow gently with ring finger while applying mascara. This makes it easier to get wand into base.

2. Wipe wand across a tissue to get rid of excess before applying.

3. Leave bottom lashes bare to prevent a “raccoon look” at the end of the day—an uplifting effect on the whole eye.

4. Apply extra coats to lashes at outer, upper corners to create a flirty look.

WHICH COLORS TO CHOOSE?
Black should be your staple, but when you’re feeling funky, try brown or gray for a not-so-drastic change. Regarding colored mascaras: They’ve changed quite a bit in the last few years. Most are now muted with black, so they don’t look tacky. Wearing them is a fun change, and some colors (purple, blue) actually makes eyes look brighter, whites whiter.