Japan - What do you do when all billboards are taken? Take over the road.
Italian brand Sportmax, one of 35 labels under the House of Max Mara, decided to employ a big red bus to advertise its fall collection. The bus is fitted with small televisions that broadcast their ad campaign photos and snippets of their runway show.
I caught the bus in one of the busiest streets in fashionable Ginza district, an ideal place for the bus to roam as its streets are filled with shoppers rationalizing their next purchase. What's next—actual models on board a truck circling the city? I reckon that wouldn't be a bad idea.
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