How do you re-introduce a classic?Flip-flops brand Havaianas recognizes that it is hard to improve on an original, which is why to introduce Havaianas Original—a contemporary collection of the iconic style that started it all in 1962—they came up with the fun event Havaianas PlayBack.
As they go back to basics with Havaianas Original, the flip-flops brand also thought of bringing back fun afternoons of playing traditional Filipino games on the streets—where you used to wear only your tsinelas.
Held last Saturday at Bonifacio High Street, families and barkadas were invited to participate in a whole day affair where they can play tumbang preso, piko, patintero, sipa, sungka, Chinese garter, and lakad lata. The adults had a grand time reliving their old-school, game-day glory, while the younger generation had the chance to enjoy activities that were rendered almost obsolete with the advent of the Internet, video games, and digital media players. There was even a Prize Station where, after playing the games, they could claim Havaianas premium items.
It was a great way to get everyone in the mood for a pair of modern classic flip-flops. Season after season, the brand has introduced several creative designs to complement the flip-flops’ buttery-soft comfort. With Havaianas Original, they have updated the traditional look with vibrant colors to contrast with the brand logo on the straps.
Havaianas is available in All Flip-Flops, Aloha Boardsports, Celio, FiveForty Surfshop, Gas, J&S Surfshop, Moana, Nail Spa, Rustan's, ROX, Sepatu, Souk, Stoked, The Zone, Kidsports, and Orange Juice. For provincial outlets, visit www.havaianasphilippines.com.
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