We often see children of celebrities following in their parents’ showbiz footsteps: think KC Concepcion, Luis Manzano, Karylle, and Richard Gutierrez, just to name a few. Yet one celebrity daughter dares to step out of her comedian-host dad’s shadow by taking the fashion route—still on television nonetheless.
Jocas de Leon, 25, eldest daughter of Joey de Leon, spent six years in New York, where she got her BA then MA in Economics at Fordham University before taking fashion courses at Fashion Institute of Technology. Now back in the Philippines where she has been working as a merchandiser for one of the biggest local department store chains, Jocas adds another feather to her cap by taking on a hosting job in Q Channel 11’s magazine show, Fashionistas By Heart, which premieres tonight at 7PM.
With co-hosts Heart Evangelista and Schinina Juban, Jocas will give local television viewers a closer look at fashion. This is great news for local TV, since while we have an abundance of such foreign lifestyle shows on cable, free TV needs more shows that tackle fashion and beauty with a local flavor.
“I will be handling a segment called Personal Shopper,” says Jocas. “I’ll go around different stores, featuring the latest trends, and picking out affordable items even from among the more high-end brands available here.”
On the next page, Jocas dishes some fashion tips and shares a bit more about her personal style in her Q&A with FemaleNetwork.
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