The results show that Queen of All Media Kris Aquino continues to be the most lucrative endorser (she also ranked first the last time YES! compiled the list in 2008) with her endorsement income coming in at nine digits, making it almost P60 million higher than the celebrity in second place.
With the help of experts in the field, YES! discusses each endorser’s brand history and delves into what makes him or her appealing to consumers. The staff also provides a comprehensive look into the celebrity endorsement world—how it grew, how it works, and what flies in the market today—in an accompanying article.
Scroll through the gallery below to see which other female stars made it to YES’s list. Which of these celebs is your favorite endorser? Vote to let us know!
To get YES!'s ranking and find out who else made it to the list, grab a copy of YES! Magazine’s August 2011, coming out soon at a magazine stand near you!
Want to view more YES! galleries? Check these out:
- YES! Magazine Spotlights Celebrity Fashionistas
- Kim Chiu, Marian Rivera, Anne Curtis, and More of YES! Magazine's 100 Most Beautiful Stars
(All photos courtesy of PEP.ph unless otherwise noted)