femalenetwork.com

JAPAN - If you're a Muji fan, you will certainly love its full foray into the food industry with Cafe and Meal Muji.

 

 

Located at the basement of the newly built Shinjuku Piccadilly cinema complex, the cafe embodies the brand's simple and natural aesthetic. How? By using everything Muji, of course.

If you think convenience store goods are limited to cup noodles and oily fried chicken, you're in for a surprise. In Natural Lawson, there's freshly baked bread, a whole wall devoted to fruits and vegetables, and in some branches, even a cafe. Lining the shelves are natural cosmetics, organic seasonings and sauces, and even organic laundry powder--which are all found beside the usual chips and chocolates found in run of the mill convenience stores.

 

With a culture of being very time-conscious and collectivist, the Japanese take seasonal practices very seriously. For example, when cherry blossoms come out in early spring, products are repackaged to flowery pink, and food, even Kit Kat, is infused with cherry blossom essence.