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Good Housekeeping
July 21, 2011

Kris Aquino Leads YES’s Top 20 Endorsers List + Who's your fave female endorser?

Get a sneak peek at the other female stars who made it to the list in this gallery.
Add Yours
In YES Magazine’s August 2011 issue, the YES! team reveals which 20 celebrity endorsers earned the most from January 2010 to April 2011. Using new product endorsement contracts signed or renewed in the specified period to fit their criteria, the staff got these celebs’ payment figures from their managers, as well as through consultations with ad and marketing practitioners.

The results show that Queen of All Media Kris Aquino continues to be the most lucrative endorser (she also ranked first the last time YES! compiled the list in 2008) with her endorsement income coming in at nine digits, making it almost P60 million higher than the celebrity in second place.

With the help of experts in the field, YES! discusses each endorser’s brand history and delves into what makes him or her appealing to consumers. The staff also provides a comprehensive look into the celebrity endorsement world—how it grew, how it works, and what flies in the market today—in an accompanying article.

Scroll through the gallery below to see which other female stars made it to YES’s list. Which of these celebs is your favorite endorser? Vote to let us know!

To get YES!'s ranking and find out who else made it to the list, grab a copy of YES! Magazine’s August 2011, coming out soon at a magazine stand near you!

Want to view more YES! galleries? Check these out:

(All photos courtesy of PEP.ph unless otherwise noted)

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  • kristine Jul 21 2011 @ 02:04am Report Abuse
    kulang po ung ads ni angel wla p po ung modess,avon,adajar,
    Last modified A long time ago
  • tomygirl Jul 21 2011 @ 02:21am Report Abuse
    may fitreal p.
    Last modified A long time ago
  • benjie Jul 21 2011 @ 06:15am Report Abuse
    kay Kim napipilitan akong subukan yung brand na iniindorso nya, she's that effective.:-)
    Last modified A long time ago
  • dianne Jul 21 2011 @ 07:18am Report Abuse
    Kris Aquino has such a very unique charisma when it comes in endorsing products or politician. Totoo yung paniniwala niya sa ine-endorse niya and it shows. :)
    Last modified A long time ago
  • maribel Jul 21 2011 @ 10:48am Report Abuse
    KIM is most effective endorser because all of her endorsements i bougth.
    Last modified A long time ago
  • angel1875 Jul 21 2011 @ 01:07pm Report Abuse
    For me, Kris is the most effective endorser kasi ginagamit nya talaga.
    Last modified A long time ago
  • joy Jul 21 2011 @ 02:47pm Report Abuse
    si kris kasi ang pinakamagling sa kanila mag endors lahat ng ineedors nya pumapatok sa masa
    Last modified A long time ago
  • pink_love Jul 21 2011 @ 03:32pm Report Abuse
    KIM CHIU because of her I use rejoice whisper olay and almost all the other products that she endorses
    Last modified A long time ago
  • lee Jul 21 2011 @ 04:49pm Report Abuse
    model din diba si kim sa SMDC,, BKIT d nilagay,,,, :)
    Last modified A long time ago
  • evelyn Jul 21 2011 @ 05:49pm Report Abuse
    kim chiu is the most effective endorser kc khit andito ako sa abroad pilit hinahanap ko parin ang products na enoendorso nya ..
    Last modified A long time ago
  • Beth Jul 21 2011 @ 07:37pm Report Abuse
    ako lahat na lang ata ng ineendorse ni KC, meron ako, from Bayo to Century Tuna, to Palmolive Naturals, Sony, PHCare, EnervonC, lahat, nagyon baka magPLANA FORMA na rin aketch LOL!
    Last modified A long time ago
  • bonnavie paylon Jul 21 2011 @ 09:11pm Report Abuse
    KIM CHIU is the most bankable for me, i use all the product she endorse and im satisfied w/ the results, i making kwento to some of my friend so they try naman as a result they continue use the products because its nice.
    Last modified A long time ago
  • Krizia Jul 21 2011 @ 09:30pm Report Abuse
    KC is good and convincing in all her advertising. I've been buying corned tuna from the Asian stores. I have been dieting and tried it. It works for her I hope it works for me also. She said that she eat only corned tuna and green leaf tea.
    Last modified A long time ago
  • Analyn Evidente Jul 21 2011 @ 09:33pm Report Abuse
    For me,Ms.Kris Aquino she has charisma power..yung tipong di nag sisinungaling. Dhil pag si Ms. Kris ang nag salita o umiyak man lahat ng tao napapahinto at nakikisimpatya sa kanya.ang pagiging prangka nya kung bakit minahal nmin cya.magaling syang endorser.more power Ms kris " We love you po.. "
    Last modified A long time ago
  • Krizia Jul 21 2011 @ 09:38pm Report Abuse
    I hope my commercial si KC with her Mom Sharon. They are both very convincing and a role model.
    Last modified A long time ago
  • angeli Jul 21 2011 @ 11:59pm Report Abuse
    Kim Chiu at such a young age; is the 3rd

    top female endorser from ABS-CBN, next to Kris A. and Sharon C.

    Advertisers do research, and they know the powerful impact Kim Chiu has, to the consumers.
    Last modified A long time ago
  • janixx Jul 22 2011 @ 01:29am Report Abuse
    Last modified A long time ago
  • Swen Abdullah Jul 22 2011 @ 05:12am Report Abuse
    ANNE CURTIS is the Goddess of endorsements! She is everywhere! =)
    Last modified A long time ago
  • Audrey08 Jul 22 2011 @ 10:30am Report Abuse
    KIM CHIU...she's an effective endorser...lahat ng products niya binibili ko, yun eh dahil sya ang endorser.I love her products...Effective din yung mga products na ineendorse nya..it exceeds my expectations as a consumer.
    Last modified A long time ago
  • Karina Jul 22 2011 @ 04:14pm Report Abuse
    My favorite female endorse would definitely be KIMBERLY SUE YAP CHIU. I patronize all her endorsements esp. those who have TVC. We love you Kim! We will be here to support you always more projects and endorsements to come. God bless!
    Last modified A long time ago
  • Marley Jul 23 2011 @ 06:45am Report Abuse
    lahat pwede wag lang si ANGEL LOCSIN, ang swanget na ng face niya at mukhang matrona, look at her face and legs sa century tuna ang laki ng mga hita, kakahiya dapat ipatangal ang mga billboard na yan, shes so freaking UGLY!
    Last modified A long time ago
  • haidee Jul 23 2011 @ 04:37pm Report Abuse
    congrats kim
    Last modified A long time ago
  • Kristina Celine Jul 24 2011 @ 03:14pm Report Abuse
    Kris Aquino is the most effective endorser because she's a credible, honest.. She uses her endorsements, all she endorse, definitely she find it really effective & there's NO question with that. Oh Wellâ¥
    Last modified A long time ago
  • gabby arden Jul 24 2011 @ 10:57pm Report Abuse
    what ever product basta si Kim Chiu ang mag endorse binibili ko, at thank u that all the product she endorse are satisfying talaga, even though mahal yon iba. hehe!
    Last modified A long time ago
  • princess kim santos Jul 24 2011 @ 11:12pm Report Abuse
    syempre katukayo ko yan si idol eh, kaya to support her, I purchase the product she endorse, bukod sa yon ang gamit ko yon din ang pang regalo ko sa mga friends at siblings ko.
    Last modified A long time ago
  • haidee Jul 24 2011 @ 11:19pm Report Abuse
    go kim..i love you
    Last modified A long time ago
  • genger gabriel Jul 24 2011 @ 11:22pm Report Abuse
    Kim Chiu credible n endorser, kaya naman yon product na enendorso nya ang binibili ko, kahit ayaw ng family ko dahil may kamahalan yong iba, wala silang magawa ako nag gro-grocery eh!
    Last modified A long time ago
  • Khryzsean Jul 26 2011 @ 08:14am Report Abuse
    My fav is Anne Curtis!
    Last modified A long time ago
  • rvhie Jul 26 2011 @ 01:06pm Report Abuse
    dapat kay kim chiu vitamins ang ini-endorse... hahaha
    Last modified A long time ago
  • han Jul 26 2011 @ 10:28pm Report Abuse
    i think kris is just wais when it comes to selecting endorsements. she chose already established brands or household names.
    Last modified A long time ago
  • nancy Jul 30 2011 @ 01:44pm Report Abuse
    pang ilan po c juday sa mga top endorsment please answer po wla p po kc ako ng mag.
    Last modified A long time ago
  • dhen Aug 01 2011 @ 08:07pm Report Abuse
    add poh natin kay sarah lady choice,care line,
    Last modified A long time ago
  • marby Sep 07 2011 @ 01:38pm Report Abuse
    ANGEL LOCSIN aq mostly gingamit q ngaun eniendoresd nya ganun sya kalakas sa kin.
    Last modified A long time ago
  • stefanz Oct 14 2011 @ 12:48pm Report Abuse
    i love kris..she's really deserve for the top endorser of the philippines..
    Last modified A long time ago
  • craziestqueenever Oct 24 2011 @ 11:31am Report Abuse
    Kapamilya Stars.
  • kobe Jan 02 2012 @ 02:19am Report Abuse
    anne ganda kasi
  • Miss Blossom Jul 08 2015 @ 09:51am Report Abuse
    Si Kris Aquino ang pinaka effective kya marami syang endorsements. Siya yung nagsabi na before nya iendorse and isang product, tinatry nya muna if effective. Pag nagustuhan nya, dun nya na iniendorse.
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